DAXIONTECH — BRAND GUIDELINES
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LOGO
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The DaxionTech logo (included as logo.png) is the primary mark.
It can be placed on dark or light backgrounds. Do not:
  • Stretch, skew, or rotate it
  • Apply drop shadows, glows, or strokes
  • Recolor it outside the approved palette
  • Place it on a background that reduces contrast below WCAG AA
  • Combine it with other logos in a way that implies partnership

Minimum clear space around the logo = the height of the "D" mark.
Minimum size on web = 24px high. Minimum print = 0.4 inches.


WORDMARK
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DAXIONTECH is rendered with "DAXION" in white and "TECH" in the
brand purple-magenta accent, both in heavy Poppins sans-serif.
The two halves are inseparable — do not split, recolor
independently, or change spacing.


COLOR PALETTE
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Primary
  Daxion Purple        #7B2CBF
  Accent Magenta       #C77DFF
  Cyber Pink           #E0AAFF

Foundation
  Deep Space (BG)      #0A0014
  Carbon (Panels)      #14041F
  Ink (Borders)        #2A0E3F

Type
  Pure White           #FFFFFF
  Soft White           #E9E9F0
  Muted                #A6A6B8

Status
  Cyber Green          #39FF85
  Signal Amber         #FFB347
  Critical Red         #FF4D4D


TYPOGRAPHY
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Display & Headings    Poppins (600–800)
Body                  Inter (400–500)
Code / Mono / Tech    JetBrains Mono (400–600)

Use all-caps with letter-spacing 0.18em for eyebrows, badges,
and small section labels (DAXION SECURITY FRAMEWORK,
EFFECTIVE, etc.). Reserve all-caps for tags only — never run
body copy in all-caps.


VOICE & TONE
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Honest. Direct. Adult. We talk to people who already understand
that no system is unhackable. We do not:
  • Promise absolute protection
  • Use vague superlatives ("revolutionary", "world-class")
  • Hide risk behind marketing language

We do:
  • Explain trade-offs in plain English
  • Use contractions, short sentences, real examples
  • Treat the reader as an intelligent partner

When in doubt: would a seasoned security engineer roll their
eyes at this sentence? If yes, rewrite it.


DON'T
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Don't refer to DaxionTech products as "unhackable", "uncrackable",
"100% secure", or "impenetrable." Those words don't describe
anything real, and using them in coverage will create problems
for everyone — including the publication.


CONTACT FOR BRAND USAGE
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daxiontech.com@gmail.com — subject line "Brand Usage Request"
